Founders Story EP.1
Founders Story
Northern Vessel Coffee · Des Moines, IA @northernvessel
A ten-campaign content system for an independent coffee brand. Founders storytelling, weekly campaign drops, farmers market activations, and signature-drink launches — built to grow brand awareness and turn a coffee shop into a story people return to.
A serialized look at the human behind the brand. Long-form vignettes following founder Timothy Rude through the everyday decisions, doubts, and wins of building an independent coffee company.
A weekly series chronicling the strategy, design choices, and identity work behind Northern Vessel. Includes the ONYX product reveal and Pursuing Excellence creative spotlight.
A weekly series on what it actually takes to make people feel welcome — the small craft moments behind every great cup, conversation, and customer interaction. Closing with the Hospitality Certification Training feature.
A six-week campaign capturing the brand's presence at the weekly farmers market, capped with a full-campaign recap. Each post built on the last, telling an ongoing story of community, craft, and the single signature drink served on-site.
Off-script complementary content surrounding the weekly campaign — set-up footage, customer interactions, gallons-of-CBL milestones, and team moments that gave the audience a fuller picture of the operation.
A nostalgic spin on the iconic "Got Milk?" campaign — built around the Cold Brew Latte, Northern Vessel's signature drink and the exclusive item served at the farmers market.
A positioning campaign aimed at the kind of customer Northern Vessel was built for — people who chose ambition. Tonal, cinematic, and built to be replayed.
A motivational micro-series rooted in the idea that compounding small improvements is how brands — and people — actually get good. Themed weekly cuts spotlighting shop life, the community run club, and individual team members.
Product-forward content built around Northern Vessel's menu — signature lattes, matcha, recipe-improvement features, and POV barista clips. The kind of content that drives a customer to walk through the door.
Atmospheric in-shop content that captures the everyday texture of Northern Vessel — the light, the sound, the people. The kind of content that builds long-term brand affinity, not impulse sales.