Cruz Gannon · Iowa @cruz_gannon09
A long-form brand-building campaign for a back-to-back Iowa high school state runner-up wrestler — ranked #1 in his weight class. Two months. Two million views.
Build a long-form content engine for a high school wrestler with state-level talent — one that would translate raw athletic credibility into social audience, sponsorship interest, and a brand that exists outside the mat.
The result was "On A Mission 24·7" — a campaign rooted in the discipline that defines Cruz's training schedule. Each piece a vignette. Each thumbnail a flag. Two months later, over 2 million views, a doubled follower base across two accounts, and a brand identity strong enough to recognize at a glance.
On A Mission 24·7
A campaign still in motion — new episodes shipping every week. Every post a continuation of the same story, every thumbnail a reminder of who he is when no one's watching.